E MARKETING

Respected business strategists commonly agree that the internet represents the most cost effective means of distributing information and selling goods to a global audience. Corporate growth is further encouraged by reducing staffing costs and minimising the cost of sales.

Benefits-

New products get to the marketplace quicker
The geographic business marketplace is extended worldwide.
It’s easier, cheaper and faster for your customers to buy and you to sell
Business hours are 24 x 7 all day, every day.

E Marketing is about marketing products and services over the internet. It concentrates on specific behavioural patterns, as opposed to more conventional marketing, which relies on broadly defined demographics. E marketing targets the prospective customer through examining online activity and ‘knowing’ its target audience. It does not rely on the expectation that certain groups of people will be interested in a new good or service – it ‘knows’ they are. As almost all aspects of e marketing can be tracked, measured, tested and evaluated, campaign results provide virtually instant feedback. Such exposure, response and efficiency ensure that e-marketing results are ranked higher than conventional advertising. TEC offers a comprehensive corporate strategy which combines a company’s business model and sales objective with its website appearance and function. By concentrating on the correct choice of design and the most appropriate e commerce tools, TEC identifies and focuses on the relevant target audience.

How do we do this?

We establish who your target audience is
We use customised tools which make your product visible to your target audience
We build new, relevant and sustainable visitor traffic flows
We track, measure, analyse and evaluate all results.

SEO – Search Engine Optimisation

This is the process of organising and editing website content to increase its relevance to specific keywords on various search engines. It’s done to ensure a higher ‘organic search’ listing, consequently increasing the volume of search engine traffic. Importantly, it enables external links to the site to be correctly titled.

SEO examines how search engines work and what people search for.‘Optimising’ a site involves editing its content and HTML coding to increase its relevance to certain keywords, whilst also removing any barriers to a search engine’s indexing activities. Always better incorporated into a website’s initial construction and formation than done retrospectively, SEO management avoids you being blacklisted and professionally optimises your website. The term ‘search engine friendly,’ distinguishes a site that has been search optimised.

TEC’s SEO Services include:

Optimised site maps
Google and Google Products submissions
Submission management
Auto creation
Competitor analysis
Breadcrumb trails containing keywords
Keyword prefixed image names
HTML search engine friendly pages
Keywords in title tags
Inbound links and affiliations
Relevant and precise web site analytics
SEO friendly URL structures